Who we are: The Hunley Group

What We Work On

The Hunley Group is an extended team of marketing and sales professionals, capable of tackling virtually any challenge a marketing team is faced with. Our core capabilities are centered on building and harvesting pipelines of prospective customers.

Choose Us – For Fit to Your Company, and a Focus on Execution

Best-in-class approaches – appropriate for YOUR business. Oh, it’s great to hear about exciting new marketing & sales trends and possibilities. But which are practical for you to implement at your organization’s size and process maturity? Since we have experience working in startups to Fortune 500 public companies, we understand what the appropriate structure is for your business.

Total commitment: We’re determined to see your programs succeed.
Involvement: We’re going to get to know your teams, and work to ensure they’re capable to carrying your programs to success, long-term.
No Ivory Towers: We are utterly unafraid to get our hands dirty; you get sleeves rolled up when you choose Hunley.

Aaron Ayer – President & Founder

Aaron Ayer, our founder, has built multiple marketing organizations as a chief marketing officer. His entrepreneurial, yet analytical, management principles offer fresh value to growth stage small companies and Fortune 500 businesses alike. Prior to founding The Hunley Group in 2010, Aaron had served as head of marketing for Hycrete, a CleanTech company funded by Mohr-Davidow and Rockport Capital. He came to Hycrete from a similar role at StrionAir, a building products company held by Carlyle Group, when it was sold to United Technologies / Carrier Corporation. He began his professional career as a nuclear submarine officer in the US Navy.

Aaron received an MBA from Harvard Business School and holds a BS in Electrical Engineering from the University of Missouri – Rolla. He is a registered Professional Engineer and a US Green Building Council LEED Accredited Professional.

Penny Hammond – Principal

Penny Hammond joined The Hunley Group in 2011. She has worked in and developed entrepreneurial, mid-size, and large businesses in the USA and UK, in a variety of roles from operations to business development to marketing. She has been involved in software development, system design, research, and analysis since 2003, when she joined DataArt, an Inc. 5000 software development company. Penny has wide experience in the construction industry since the early 1990s, from architecture to construction management (Bovis) to real estate development and construction materials manufacturers – roles have included design, project management of design and construction, business development/sales, and marketing.

Penny received an MBA from Columbia Business School and holds a BSc. in architecture, planning, and environmental studies from University College, London. She is president emeritus of the Columbia Business School Alumni Club of New York.

Ted Horan – Consultant

Ted is a marketing and business development professional who is passionate about sustainable building solutions. He joined The Hunley Group in 2012. Ted spent the last five years working for Hycrete, a venture capital funded “CleanTech” company (with lead investors Mohr Davidow Ventures, Rockport Capital Partners, and NGEN Partners), developing solutions for concrete construction that make structures last longer and reduce construction’s environmental footprint. Ted quickly moved from Marketing Associate to Marketing and Business Development Manager to Director of Marketing and Business Development. Ted was responsible for overseeing strategic planning and positioning, product development and management, research, new customer acquisition, marketing communication, and sales support.

Ted received a BS in Finance from the University of Virginia, McIntire School of Commerce. He is a US Green Building Council LEED Accredited Professional.