What We Do

The Hunley Group Difference

You want marketing to be tied to revenue growth. And you’d like to be able to measure the results, knowing with confidence which action and investments led to which outcomes. But you don’t have the capability resident, and you sure don’t have the time to learn it from scratch yourself.

That’s where you turn to the Hunley Group. We’ve built marketing organizations that excel at this; we can help you make it part of yours.

And we believe in teaching you to fish, not in handing you a fish. We’ll work to train your teams and embed new disciplines so our practices become your core competencies.

Lead generation: filling your sales pipeline

Sales’ core responsibility is building relationships to turn prospects into customers. They’re most productive when the spend their time selling, not prospecting. That’s achieved by serving a steady flow of qualified, sales-ready prospects up to them. We know just how to do that.

• List development and strategy
• Digital marketing & direct response programs
• Lead qualification processes
• Inside sales & call center design, team hiring, and training

Lead management: Making your sales pipeline perform

Leads have little value if they’re not effectively prosecuted. That means good sales process supported by appropriate tools.

• Sales process definition and optimization
• CRM implementation, optimization, and maintenance – deep expertise with Salesforce.com
• Lead nurturing and marketing automation
• Data hygiene – cleanup, process development, and maintenance
• Reporting, data harvesting, visual dashboards

Sales Support

Sending sales into battle warrants proper air support. Putting those tools together is part of the package we can bring.

• Proposal tools and product configurators
• Website development/optimization & collateral design
• Partner portals