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By Aaron Ayer 04.21.2023

Don’t Wait on the ERP System — Launch Your CRM Now!

Don’t Wait on the ERP System — Launch Your CRM Now! Deciding which to implement first — ERP or CRM — is a common dilemma in our line of work. A classic question we hear whenever a client is implementing a new ERP system while considering a CRM rollout is: “We’re concerned about handling both projects at the same time; shouldn’t we do the ERP first?” Our answer is a resounding “No!” This viewpoint is based on years of experience Read More

By Aaron Ayer 08.18.2022

Building Materials, a plan for moving ahead!

The Hunley Herald The Building Materials Zeitgeist Between April and May of 2022, Hunley strategists sampled the outlook and collected pain points from a sample representation of our clients across the building materials manufacturing sector.  A consistent theme emerged, best characterized by the following: Building products are the new toilet paper People pain permeates We’re running the sales prevention department Winter is coming.  Maybe? People are swimming naked. We’re so far behind Carpe diem, say those looking ahead. Theme 7:  Read More

By Aaron Ayer 08.1.2022

People are Swimming Naked

The Hunley Herald The Building Materials Zeitgeist   Theme 5:  People are swimming naked. Between April and May of 2022, Hunley strategists sampled the outlook and collected pain points from a sample representation of our clients across the building materials manufacturing sector. One of the main themes we ran across is the shortages in the Building Products Industry.  Warren Buffett famously said, “when the tide goes out, you see who’s been swimming naked.” In this case, the tide is the Read More

By Aaron Ayer 07.21.2022

“We’re running the sales prevention department.”

The Hunley Herald The Building Materials Zeitgeist Between April and May of 2022, Hunley strategists sampled the outlook and collected pain points from a sample representation of our clients across the building materials manufacturing sector. One of the main themes we ran across is the shortages in the Building Products Industry.  Theme 3:  “We’re running the sales prevention department. There’s no point in acquiring new customers, is what we are hearing from many of our clients.  With very limited product Read More

By Aaron Ayer 05.25.2023

Never Waste a Recession

Leveraging market pressures to your advantage   If you’re like one of our many clients in the building materials, manufacturing or distribution industry, you’re probably aware that despite the lack of an official declaration, we might already be in a recession. You can see the signs and feel the pressures, from supply chain disruption and rising interest rates to fluctuations in the Housing Market and Purchasing Manager indices. The question now is, how will you respond? Will you retreat, play Read More

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