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The Hunley Group Blog: #WFH – Lessons from a 100% Virtual Company

#WFH - Lessons from a 100% Virtual Company The rising threat of the novel coronavirus has forced businesses to scramble to move their teams to home offices. It’s disruptive upheaval; it all feels shockingly different. #WFH (Working From Home) is the new normal. Yet as our country starts practicing Social Distancing, The Hunley Group team members are having a surreal experience. Because there is no change for us. We’re a fully virtual company; have been for the ten years we’ve been in business. Maybe we can share some tips and tricks to help you and your team transition smoothly to our virtual working world. Get a routine in place.  Start your day off the same way you would if you were heading to the office. Get up, dressed and ready, and get to your desk the same time you would in your normal routine. Maintain your regular hours if possible. Relish the fact that you have no stressful commute! Watch the hours! No, not working too few - working too many! One of the benefits of working from home is flexible hours, but you can often get lost in your work because the distance between the mouse and the dinner table blurs. You don’t have to work 9 to 5 but keep the number of hours you work as normal [...]

By |2020-03-23T00:13:54-04:00March 22nd, 2020|Categories: Blog, General|Tags: |0 Comments

The Hunley Group Blog: Building Products Manufacturers – Put your Dealer (Contractor) Locator on steroids

  Building Products Manufacturers - Put your Dealer (Contractor) Locator on steroids   If there’s anything ubiquitous about a building materials company’s website, it’s a dealer locator. (Or contractor locator. Or both. How about we just call it a “Locator” for this post?) Now, what would you like your Locator to do for you? Well, if you put in a postal code, you’d like it to return a list of the closest dealers or contractors closest? What else would you like? Let’s think about that for a minute; hmm ... Well, first you’d like that list to be current and accurate. You’d like to maintain the underlying database that gets polled to be easy. Or maybe even zero effort on your website. You’d like to be able to prioritize your best (or preferred) dealers & contractors so they show up first You’d like to rotate through those favorites so everyone gets a shot at the top You’d probably like to be able to let your contractors and dealers choose which ZIPs they show up in, not just which they’re closest to, since their shop might be pretty far from the chichi neighborhoods most likely to make big purchases. You’d like to let your customers connect directly with your partners, but have some control over knowing that they did You’d like [...]

By |2020-02-23T19:41:12-05:00February 23rd, 2020|Categories: Blog, Building Products, CRM, General|Tags: , , |0 Comments

The Hunley Group Blog: Building Product Manufacturers – Put yourself in the master spec with the right architects

Put yourself in the master spec with the right architects Chasing specifications is an elbow-grease necessary part of the game in the world of commercial construction.  But it is tres laborious and time-consuming. And if you’ve got to try to get into a spec from the start, or flip a competitor’s spec, it’s pretty inefficient. So how do you get in there, to begin with?  Ah, right. The master specification. Now maybe you can get listed in MasterSpec or SpecLink and hope to pick up a whole slew of projects.  But a great many shops - particularly the big houses like Gensler, HKS, SOM, and HOK - don’t use a third party; they write their own. Well, You can boil the ocean and go after every architect out there and seek to get listed.  There are only 20,000 architectural firms in the US; you should be able to knock that out by next quarter, right? If only there were a better way.   First, let’s start by doing some manual targeting  You could use an ENR list to pick the biggest, or SpecShare to pick the architects who are listing the most specs that list your product.   Get those firms loaded to the CRM, and flag them as top priority firms.  Assign them to the appropriate territory manager, then track [...]

By |2020-02-12T10:36:45-05:00February 9th, 2020|Categories: Blog, Building Products, CRM|Tags: , , |0 Comments