Win the Spec Game with SpecSuccess

Selling into commercial and civil construction isn’t just about products it’s about positioning. With long sales cycles, complex approvals, and mountains of documentation, staying ahead of the spec can feel like a full-time job. That’s why we built SpecSuccess®, a purpose-built CRM toolkit engineered specifically for building product manufacturers selling into construction.

From lead generation to project tracking to seamless channel collaboration, SpecSuccess helps you simplify the process, eliminate manual effort, and close more deals—faster.

Selling into commercial and civil construction isn’t just about products it’s about positioning. With long sales cycles, complex approvals, and mountains of documentation, staying ahead of the spec can feel like a full-time job. That’s why we built SpecSuccess®, a purpose-built CRM toolkit engineered specifically for building product manufacturers selling into construction.

From lead generation to project tracking to seamless channel collaboration, SpecSuccess helps you simplify the process, eliminate manual effort, and close more deals—faster.

Choose Success —With SpecSuccess ®

0%
100% Accurate substitution requests — NO paperwork
0%
25% Project Pipeline Growth
0 Hour

Accurate substitution
requests — NO paperwork

Built for the Realities of Construction Sales

Source-Agnostic
Database Integration

  • Plug-and-play integration from all the major project databases

  • Centralized, synchronized access—no more switching tabs or rekeying data

  • Minimal clicks to access the data that matters

Project Pipeline Management

  • Qualify projects quickly with intuitive tools

  • Track critical project details from spec through close

  • Collaborate across teams to maximize influence and increase wallet share

Automate Substitution Requests

  • Rapid, accurate generation of spec substitution packages

  • Centralized database for standard documentation

  • Streamlined follow-up to improve acceptance rates

Lead Referral
Automation

  • Instantly share qualified project leads with reps, dealers, or contractors

  • Attach relevant documentation to reduce friction and speed engagement

Submittal Package Automation

  • Assemble comprehensive submittals in minutes

  • Standardized and custom documentation included

  • Share with all key stakeholders in just a few clicks

Design Community Intelligence

  • Identify top specifiers—and those specifying your competitors

  • Target high-potential firms with meaningful engagement

  • Track and influence house master specifications

Lunch & Learn Automation

  • Simplify event scheduling with calendar sync

  • Automatically capture attendees and issue certificates

  • Upload AIA CEU credits with zero manual input

  • Get actionable analytics to refine your outreach

Take Control of the Spec Process

See how SpecSuccess AI® helps you simplify workflows,
grow your pipeline, and win more project specs