About Aaron Ayer

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So far Aaron Ayer has created 34 blog entries.

The Digital Enterprise: Breaking Down the Buzzword of Digital Transformation

2024-02-20T20:54:28-06:00Categories: Building Products, Marketing Automation|

The Digital Enterprise: Breaking Down the Buzzword of Digital Transformation Buzzwords. We love them, we hate them, but we can't ignore them. "Digital Transformation" is the Queen Bee — the buzziest of all buzzwords. It's been bandied about from boardrooms to business brunches. But what does it mean to our audiences & industries? And [...]

Never Waste a Recession

2024-01-25T13:13:18-06:00Categories: Blog, Industry Perspectives, Uncategorized|

Never Waste a Recession Leveraging market pressures to your advantage If you’re like one of our many clients in the building materials, manufacturing or distribution industry, you’re probably aware that despite the lack of an official declaration, we might already be in a recession. You can see the signs and feel the pressures, [...]

Building Materials, a Plan for Moving Ahead!

2023-12-14T09:22:15-06:00Categories: Building Products, Industry Perspectives|

The Hunley Herald : The Building Materials Zeitgeist Building Materials, a Plan for Moving Ahead! Between April and May of 2022, Hunley strategists sampled the outlook and collected pain points from a sample representation of our clients across the building materials manufacturing sector.  A consistent theme emerged, best characterized by the following: Building [...]

People Are Swimming Naked

2023-12-14T09:25:47-06:00Categories: Building Products, Industry Perspectives|

The Hunley Herald: The Building Materials Zeitgeist People Are Swimming Naked Theme 5:  People are swimming naked. Between April and May of 2022, Hunley strategists sampled the outlook and collected pain points from a sample representation of our clients across the building materials manufacturing sector. One of the main themes we ran across [...]

“We’re Running the Sales Prevention Department.”

2023-05-03T09:44:05-05:00Categories: Building Products, Industry Perspectives|

The Hunley Herald The Building Materials Zeitgeist Between April and May of 2022, Hunley strategists sampled the outlook and collected pain points from a sample representation of our clients across the building materials manufacturing sector. One of the main themes we ran across is the shortages in the Building Products Industry.  Theme 3:  “We’re running [...]

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