About Aaron Ayer

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So far Aaron Ayer has created 34 blog entries.

Building Materials; The New Toilet Paper

2023-12-14T09:51:34-06:00Categories: Building Products, Industry Perspectives|

The Hunley Herald: The Building Materials Zeitgeist Building Materials: The New Toilet Paper Theme 1:  Building Materials; The New Toilet Paper. Between April and May of 2022, Hunley strategists sampled the outlook and collected pain points from a sample representation of our clients across the building materials manufacturing sector. One of the main themes [...]

Administration & Support Models – Using Consultants & Salesforce Partners Correctly

2023-12-06T11:35:22-06:00Categories: Administration & Governance, Salesforce Success|Tags: |

Administration & Support Models – Using Consultants & Salesforce Partners Correctly What are the possible models for "owning" a platform like Salesforce? So, we hope we have clearly established the need for a solid approach to administering your Salesforce instance in a previous post here. Now let's spend some time talking about the [...]

Building Product Manufacturers: Steering the CRM Ship: Think Governance

2023-12-14T10:07:50-06:00Categories: Administration & Governance, Salesforce Success|

Building Product Manufacturers: Steering the CRM Ship: Think Governance Guiding the Salesforce Ship Requires Captaincy In our previous post, we discussed road maps. Clearly, the CRM matures over time; it's on a journey. Well. Where exactly did that road map come from? And who's got their hand on the long-term wheel to ensure [...]

Building Products Manufacturers: Homeowner Leads: Are They Falling Into the Contractor Black Hole?

2023-12-14T09:42:21-06:00Categories: Building Products, Industry Perspectives|

Building Products Manufacturers: Homeowner Leads: Are They Falling Into the Contractor Black Hole? Investing a bundle in branding to homeowners? If you have a product with the visibility to have brand identification with residential homeowners, you know how much money you’ve put into generating that brand. It was … not a small number. [...]

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