Industry Overview

The commercial, multifamily, mixed-use development and property management industry is evolving rapidly. Rising tenant expectations, economic pressures, and complex technology ecosystems are forcing owners and operators to rethink how they deliver value. From development and leasing to resident services and investor relations, success today requires a seamless, data-driven approach.

At Hunley, we help property developers and owner/operators modernize operations, unify technology, and create exceptional resident experiences.

Industry Challenges

  • Salesforce Implementations – Centralize project and pursuit management in one intuitive system.

  • Fragmented Processes – Manual workflows and siloed teams create inefficiency and inconsistent service.

  • Data Blind Spots – Limited reporting and analytics hinder confident decision-making.

  • Technology Complexity – Yardi, MRI and RealPage dominate, but integrations are costly and challenging.

  • Economic Pressures – Slower rent growth, rising interest rates, and higher concessions squeeze margins.

  • Tenant Expectations – Renters now demand digital-first, hotel-like experiences with seamless service.

Opportunities for Transformation

  • AI-Powered Revenue Management to maximize occupancy and rent growth.
  • Centralized Leasing Operations that improve efficiency and conversion.
  • Personalized Resident Experiences from move-in to renewal.
  • Sustainability & ESG Programs to meet investor and community expectations.
  • Data-Driven Insights with real-time dashboards and KPI tracking.

Why Hunley?

Our consultants have real-world experience in commercial real estate and property management. We know the terminology, the timelines, and the tools your team relies on and we use that insight to deliver solutions that actually work in your world.

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