So, they’ve drifted away. In the business realm, that’s not a death sentence, just a hiccup. It simply means they’ve gone dark, not buying from you after a spell of regular purchases.
Consider this another data breadcrumb you can follow; don’t just hand them over to the competition they’re presumably patronizing. Reclaim your territory.
Within the razor-thin margins of distribution, success lies not just in conquering the obvious but in leaving no stone unturned. With Salesforce at your command, every customer becomes a priority. Whether it’s the quiet ones in the ‘Long Tail,’ the fresh faces eager for engagement, or the lost sheep waiting to be reclaimed — they all count.