Hunley Locator:
Power Up Your Dealer/Contractor Locator
Surfacing a dealer or contractor locator on your website so your end customers can find places to purchase and firms to install your product is high value. But maintaining the database of those firms is painfully time-consuming. And it requires inefficient handoffs between sales and marketing, with material delays, to publish updates.
The Hunley Locator automates all this for you. Salesforce becomes your source database with the most up-to-date companies and their statuses. Now your sales team can update a single company – and have it instantly appear on the website in just the right way.
Make your website a display engine, not a database you have to maintain
- With Salesforce as your Locator source, the website need house no database at all
- Each Locator search finds the latest, most up-to-date information you have to offer
- Your Salesforce users are empowered to make real-time updates
Guide your buyers in your channel
- Allow buyers to match with the best fits
- Display whatever key characteristics are most relevant for your business
Build a valuable database of search results
- Capture the localities where your buyers actually are
- Target your marketing appropriately
- Generate heat maps for analyses
Capture and share leads with your channel
- Capture leads on the website Gain visibility to empower your sales team to demonstrate “what we’ve done for you lately”
- Show them which ZIP codes are searching for their services most frequently – so they can target their own marketing efforts efficiently
- Demonstrate the value you’re creating for them by generating leads