What can YOU do to drive CRM adoption? You Spend Some Serious Coin; How Do You Get Your People Using It? Have you ever heard about (or seen!) a CRM getting launched - well designed and with all the best intentions - and then it just … sits there? Mediocre adoption, nothing really happening. Guessing [...]
Wow. More Than a 50% Failure Rate So we ran a little survey. Polled about 1,000 executives and sales users on their perceived CRM success. And less than 50% considered their CRM a win. So We Asked Some More Questions. And It Got Really Interesting. While we were at it, we also surveyed [...]
Salesforce is a big investment for you. But stories of CRM failures abound. What can you do to avoid missteps that could put you in that dismal company? Start by considering these key ways to fall on your CRM face: 1. Assuming It Works Magically: You license a CRM and expect the tool will just [...]
A Customer Relationship Management (CRM) system is a necessary and exciting sales productivity tool for any company. It is a leading indicator of how your business will perform: you can see selling activity, which leads to pipeline growth, which leads to better sales forecasting, which leads to actual sales. But all too often, this big-ticket [...]
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