Too often, I see web inquiries go into a black hole—handed off to Sales which leaves Marketing in the dark. #1: This is one of the top complaints I hear from Marketers—lack of transparency when handing off a lead to sales. #2: I believe Marketing and Sales can align and complement the conversations each is having. Follow-up  [...]

Just when you thought I was done with data, ah-ha!  Data is so essential it deserves the #1 and 2 spots on my to-do list (and in your top priorities too). There are many types of data: CRM, ERP, Legacy data, Website, eCommerce & transactional data, etc. Not to mention all the data we as [...]

Out-of-date data, AKA data past its sell-by date Missing data Desktop data, AKA data that lives in spreadsheets on your desktop (you know what I mean…and we’re all guilty of it) Too many static lists “Good enough” data Does this sound like you? If so, you’re not alone.  We’ve seen it many times—too much time [...]