Commercial Real Estate & Property Management

Industry Overview

The commercial, multifamily, mixed-use development and property management industry is evolving rapidly. Rising tenant expectations, economic pressures, and complex technology ecosystems are forcing owners and operators to rethink how they deliver value. From development and leasing to resident services and investor relations, success today requires a seamless, data-driven approach.

At Hunley, we help property developers and owner/operators modernize operations, unify technology, and create exceptional resident experiences.

Industry Challenges

Fragmented Processes – Manual workflows and siloed teams create inefficiency and inconsistent service.
Data Blind Spots – Limited reporting and analytics hinder confident decision-making.
Technology Complexity – Yardi, MRI and RealPage dominate, but integrations are costly and challenging.
Economic Pressures – Slower rent growth, rising interest rates, and higher concessions squeeze margins.
Tenant Expectations – Renters now demand digital-first, hotel-like experiences with seamless service.

Opportunities for Transformation

AI-Powered Revenue Management to maximize occupancy and rent growth.
Centralized Leasing Operations that improve efficiency and conversion.
Personalized Resident Experiences from move-in to renewal.
Sustainability & ESG Programs to meet investor and community expectations.
Data-Driven Insights with real-time dashboards and KPI tracking.

Modern glass office building exterior reflecting sunset, ideal for corporate headquarters, urban architecture, commercial real estate, or contemporary business environments

Growth-focused Territory and Region Management

Sales territories and regions are battlegrounds—it’s about being hungry but also fair. Let us tailor Salesforce to create an automated, rules-based system to ensure your sales teams chase growth aggressively while operating within a balanced, efficient, and profitable. Whether you specialize in LTL, final mile, or intermodal freight, we can customize your Salesforce experience to meet your specific needs.

Start your digital transformation with Hunley.

Our industry experts use a process-driven approach to integrate Salesforce’s capabilities seamlessly into your business, solving challenges and identifying opportunities for innovation, differentiation, and growth.

“Hunley is our go-to to manage and execute implementation projects. Their team works with us to scope work, develop our implementation plan and then executes to that plan. On a daily basis, they are our go-to for trouble shooting, maintenance and general questions supporting our in-house admin. They take on projects that are outside our capabilities or capacity.”