Services for Construction

At The Hunley Group we take the time to intimately understand your sales, marketing and customer service processes and recommend exactly how a CRM such as should be used to deliver productivity gains, improved sales results and renewals/repeat business, and transparent visibility into your pipeline. And that’s where we shine – real, executive-level strategic thinking where process comes first and the tools come second.

  • Standing-start CRM definition and implementation projects
  • Optimization of existing implementations
  • Process development, enabling you to unlock capabilities you didn’t know were there
  • Selection and tight integration of enhancing tools – email, survey and marketing automation
  • Data quality management
  • Outsourced administration support – let Hunley manage it for you

Marketing Automation for Construction

Moving to a marketing automation software (MAS) platform such as Eloqua, Marketo, or Pardot requires far more than simply setting software up properly. Many clients seek guidance on how to structure a long-term plan for success. And many other clients come to us for assistance with an existing implementation. Because we have extensive in-house marketing executive experience, you benefit from the scar tissue we built from learning experiences in prior lives.

  • Assembling strategic roadmaps and helping teams set expectations for MAS success
  • Executing on new implementations
  • Aligning Sales and Marketing to maximize the output of MAS
  • Dashboarding and ROI measurement
  • Tactical planning and execution

Grow Your Commercial Specifications Business

Increase sales productivity

More high-quality leads, less desk work

Make it effortless for your reps

Automated lead distribution with all relevant information

Get visibility into your business

Measure to KPI’s and gain visibility into all of your lead and spec efforts

Generating Specifications Leads

Get your sales reps in front of architects, not their computer screens

Building Your Lists

Sales’ core responsibility is building relationships to turn prospects into customers. They’re most productive when they spend their time selling, not prospecting. That’s achieved by putting a steady flow of qualified, sales-ready prospects in their hands – and it starts with building a list of Accounts and Contacts including architects, engineers and contractors. We know how to help you make that happen.

  • List development and strategy, including contact information
  • Development of hierarchy of accounts
  • Importing of accounts and contacts into your CRM
  • Data quality management – data quality improvement of existing accounts and contacts
  • Data hygiene process development
  • Lead qualification and inside sales processes for hand-off to sales

Specifier Education

In the building materials/construction products industry getting your products specified can be important to long-term success. Developing a comprehensive architectural/engineering education program will allow you to stay top of mind and help you get more specifications and even get into master-specs. We have implemented these programs for our own Marketing & Sales teams and can do so for you as well.

  • List development and strategy, including contact information
  • Process development for setting up lunch-and-learns
  • Administrative process development for lunch-and-learns and submission of paperwork
  • Tracking of program activity and results
  • Importing of accounts and results into your CRM for easy tracking