Best Practice Solution Set for
Building Products Manufacturers

Top 10 Ways AI Enhances
Building Product Manufacturer Success

Salesforce AI has transformative potential for the Building Products Manufacturing space, redefining how companies could approach key challenges. Here’s our vision of how AI could reshape the landscape of Building Products starting with your everyday operations.

Mastering the Game of Specifications

Struggling to navigate the labyrinth of turning project specifications into product wins? You’re not alone.

Complexity and a paper storm plague the spec process, leading to delays, errors, and missed growth opportunities. But what if there was a way to streamline this intricate journey? The power of the Salesforce AI platform could give you the edge to win the game of specifications.

1. Focus on the Right Specifiers

This is essential for ensuring that your product is effectively positioned and selected for inclusion in a project. By ingesting data from sources like ConstructConnect and Dodge into Salesforce Data Cloud, you can fully leverage this information. Salesforce segments and analyzes data to target valuable specifiers, helping you secure meetings and position your products effectively. This removes guesswork and provides targeted Architect or Engineer lists for maximum impact.

2. Mine Those Plan Rooms

Plan rooms are rich with potential sales opportunities but are often filled with complex documents. We believe Salesforce AI and Einstein Analytics could enhance this process by reviewing plans, drawings, specs, flagging leads, and analyzing market trends overall. This could replace hours of manual work and uncover easy-to-miss opportunities.

3. Build a Targeted Database Quickly

Useful data sources are everywhere, even outside your organization. Parsing through project documents can reveal details about requirements, specifications, timelines, and stakeholders. Salesforce Einstein captures these essential details and integrates them into Salesforce.

Extend your reach beyond your organization to maximize potential. News articles, industry publications, and project-related websites are rich information repositories. Use Einstein Relationship Insights to analyze external sources for details on upcoming projects and industry trends, maximizing your data utilization from the vast information on the web.

AI Accelerates Your Territory Sales Reps

4. Make Office Days Count

AI could automate the planning of customer visits for the week ahead, transforming how office days are managed. This would ensure your sales reps use their time more effectively, scheduling meaningful face-to-face interactions with key clients.

5. Boost Field Productivity

Imagine a seasoned sales rep hustling between client meetings. Every second in the field matters, but is each moment truly optimized? Timely suggestions for side trips fill any schedule gaps, turning downtime into valuable opportunities.

6. Smart Store Visits

Assess planograms and devise comprehensive to-do lists for store visits. Help your sales reps maintain organization and focus on essential tasks, ensuring visits are both productive and aligned with strategic objectives. By executing these tasks efficiently, reps can maximize the impact of each store visit, resulting in higher sales.

AI Yields Predictive Insights to Maximize Sales Rep Impact

7. Actually Use Customer History

A sales rep can now handle accounts with remarkable precision. By analyzing past sales data and account profiles, AI generates tailored to-do lists that prioritize high-impact actions and opportunities. This approach helps reps stay ahead of potential issues and capitalize on growth areas, resulting in more effective account management and stronger client relationships.

8. Catch Negative Trends Early

Identifying negative trends before they affect the bottom line can be challenging. By analyzing data trends and patterns, AI excels in spotting early warning signs of potential issues. Sales reps can now take proactive steps and address concerns before they escalate, and implement solutions that preserve both profitability and customer satisfaction.

9. Discover Growth Opportunities

Finding hidden growth opportunities amidst the competitive market can be daunting. AI can unveil these “white space” areas where expansion is possible, providing valuable insights into unexplored segments. This allows sales reps to strategically target new business areas, thereby increasing overall sales and fostering substantial business growth.

10. Personalize Your Sales Tactics

Crafting personalized engagement strategies for each client interaction can be complex. AI steps in to offer tailored recommendations and scripted approaches that align with specific opportunities. This guidance helps sales reps refine their tactics, ensuring every client interaction is optimized for success.

We’ve seen Salesforce AI firsthand, and know it has the potential to transform the building products manufacturing industry, offering innovative solutions to its most pressing challenges. By integrating Salesforce AI into your processes, you could unlock a new level of efficiency and productivity that can propel your business to new heights. As the landscape continues to evolve, those who utilize the power of AI will be the ones leading the charge, setting new standards, and achieving success.

Ready to increase productivity by 29%? Click here to schedule some time with our Manufacturing sales expert.

Transformation starts here