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When people hear about Salesforce, the first thing they think of is sales, but many people do not know that [...]
Too often, I see web inquiries go into a black hole—handed off to Sales which leaves Marketing in the dark. [...]
Just when you thought I was done with data, ah-ha! Data is so essential it deserves the #1 and 2 [...]
Out-of-date data, AKA data past its sell-by date Missing data Desktop data, AKA data that lives in spreadsheets on your [...]
Salesforce instances do not manage themselves. How many times have we (or you) seen a company build out a software [...]
Guiding the Salesforce Ship Requires Captaincy In our previous post, we discussed road maps. Clearly, the CRM matures over time; [...]
If you don’t know where you’re going, any road will get you there, hmm? There’s a great Eisenhower quote, [...]
Investing a bundle in branding to homeowners? If you have a product with the visibility to have brand identification [...]
The Fallacy of Forcing Your Business to Fit “Traditional” CRM Functions We recently heard a building products distributor push back [...]
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