Administration & Support Models – Using Consultants & Salesforce Partners Correctly What are the possible models for "owning" a platform like Salesforce? So, we hope we have clearly established the need for a solid approach to administering your Salesforce instance in a previous post here. Now let's spend some time talking about the [...]
Your Customer Service Team Needs a System When people hear about Salesforce, the first thing they think of is sales, but many people do not know that Salesforce’s Service Cloud does more revenue than its Sales Cloud offering. For many Building Product Manufacturers, leaders may hear Service Cloud and think, “So what? I [...]
Why Marketers Need to Do a Better Job of Following Up A Marketer’s POV Part 3 Too often, I see web inquiries go into a black hole—handed off to Sales which leaves Marketing in the dark. #1: This is one of the top complaints I hear from Marketers—lack of transparency when handing off [...]
Data, Data, Data! — Marketer’s POV Part 2 Just when you thought I was done with data, ah-ha! Data is so essential it deserves the #1 and 2 spots on my to-do list (and in your top priorities too). There are many types of data: CRM, ERP, Legacy data, Website, eCommerce & transactional [...]
Data, Data, Data! — From a Marketer’s POV (a 3-Part Blog Series) Out-of-date data, AKA data past its sell-by date Missing data Desktop data, AKA data that lives in spreadsheets on your desktop (you know what I mean…and we’re all guilty of it) Too many static lists “Good enough” data Does this sound [...]
What’s a Salesforce Administrator? Why Do You Need One? Salesforce instances do not manage themselves. How many times have we (or you) seen a company build out a software platform (ANY platform) and expect that it will merely run itself? As if it were a car that never needed gas, washing, or an [...]
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