The Hunley Herald The Building Materials Zeitgeist Between April and May of 2022, Hunley strategists sampled the outlook and collected pain points from a sample representation of our clients across the building materials manufacturing sector. A consistent theme emerged, best characterized by the following: Building products are the new toilet paper People pain permeates We’re [...]
The Hunley Herald The Building Materials Zeitgeist Theme 5: People are swimming naked. Between April and May of 2022, Hunley strategists sampled the outlook and collected pain points from a sample representation of our clients across the building materials manufacturing sector. One of the main themes we ran across is the shortages in the [...]
The Hunley Herald The Building Materials Zeitgeist Between April and May of 2022, Hunley strategists sampled the outlook and collected pain points from a sample representation of our clients across the building materials manufacturing sector. One of the main themes we ran across is the shortages in the Building Products Industry. Theme 3: “We’re running [...]
The Hunley Herald The Building Materials Zeitgeist Theme 1: Building Materials; The New Toilet Paper. Between April and May of 2022, Hunley strategists sampled the outlook and collected pain points from a sample representation of our clients across the building materials manufacturing sector. One of the main themes we ran across is the shortages [...]
Investing a bundle in branding to homeowners? If you have a product with the visibility to have brand identification with residential homeowners, you know how much money you’ve put into generating that brand. It was … not a small number. And you’ve put that money in over the years; you have to keep it [...]
The Fallacy of Forcing Your Business to Fit “Traditional” CRM Functions We recently heard a building products distributor push back on the idea of using Salesforce, “because our sales cycles are so fast in a heavy quote-oriented business that Salesforce just wouldn’t work for us.” We thought that was a sadly irrelevant way to evaluate [...]
We are a veteran-owned and
woman-owned business.
©2023 The Hunley Group
