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The Digital Enterprise: Breaking Down the Buzzword of Digital Transformation

2024-02-20T20:54:28-06:00Categories: Building Products, Marketing Automation|

The Digital Enterprise: Breaking Down the Buzzword of Digital Transformation Buzzwords. We love them, we hate them, but we can't ignore them. "Digital Transformation" is the Queen Bee — the buzziest of all buzzwords. It's been bandied about from boardrooms to business brunches. But what does it mean to our audiences & industries? And [...]

Building Materials, a Plan for Moving Ahead!

2023-12-14T09:22:15-06:00Categories: Building Products, Industry Perspectives|

The Hunley Herald : The Building Materials Zeitgeist Building Materials, a Plan for Moving Ahead! Between April and May of 2022, Hunley strategists sampled the outlook and collected pain points from a sample representation of our clients across the building materials manufacturing sector.  A consistent theme emerged, best characterized by the following: Building [...]

People Are Swimming Naked

2023-12-14T09:25:47-06:00Categories: Building Products, Industry Perspectives|

The Hunley Herald: The Building Materials Zeitgeist People Are Swimming Naked Theme 5:  People are swimming naked. Between April and May of 2022, Hunley strategists sampled the outlook and collected pain points from a sample representation of our clients across the building materials manufacturing sector. One of the main themes we ran across [...]

“We’re Running the Sales Prevention Department.”

2023-05-03T09:44:05-05:00Categories: Building Products, Industry Perspectives|

The Hunley Herald The Building Materials Zeitgeist Between April and May of 2022, Hunley strategists sampled the outlook and collected pain points from a sample representation of our clients across the building materials manufacturing sector. One of the main themes we ran across is the shortages in the Building Products Industry.  Theme 3:  “We’re running [...]

Building Materials; The New Toilet Paper

2023-12-14T09:51:34-06:00Categories: Building Products, Industry Perspectives|

The Hunley Herald: The Building Materials Zeitgeist Building Materials: The New Toilet Paper Theme 1:  Building Materials; The New Toilet Paper. Between April and May of 2022, Hunley strategists sampled the outlook and collected pain points from a sample representation of our clients across the building materials manufacturing sector. One of the main themes [...]

Building Products Manufacturers: Homeowner Leads: Are They Falling Into the Contractor Black Hole?

2023-12-14T09:42:21-06:00Categories: Building Products, Industry Perspectives|

Building Products Manufacturers: Homeowner Leads: Are They Falling Into the Contractor Black Hole? Investing a bundle in branding to homeowners? If you have a product with the visibility to have brand identification with residential homeowners, you know how much money you’ve put into generating that brand. It was … not a small number. [...]

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