The Digital Enterprise: Breaking Down the Buzzword of Digital Transformation Buzzwords. We love them, we hate them, but we can't ignore them. "Digital Transformation" is the Queen Bee — the buzziest of all buzzwords. It's been bandied about from boardrooms to business brunches. But what does it mean to our audiences & industries? And [...]
Why Marketers Need to Do a Better Job of Following Up A Marketer’s POV Part 3 Too often, I see web inquiries go into a black hole—handed off to Sales which leaves Marketing in the dark. #1: This is one of the top complaints I hear from Marketers—lack of transparency when handing off [...]
Data, Data, Data! — Marketer’s POV Part 2 Just when you thought I was done with data, ah-ha! Data is so essential it deserves the #1 and 2 spots on my to-do list (and in your top priorities too). There are many types of data: CRM, ERP, Legacy data, Website, eCommerce & transactional [...]
Data, Data, Data! — From a Marketer’s POV (a 3-Part Blog Series) Out-of-date data, AKA data past its sell-by date Missing data Desktop data, AKA data that lives in spreadsheets on your desktop (you know what I mean…and we’re all guilty of it) Too many static lists “Good enough” data Does this sound [...]
What’s a Salesforce Administrator? Why Do You Need One? Salesforce instances do not manage themselves. How many times have we (or you) seen a company build out a software platform (ANY platform) and expect that it will merely run itself? As if it were a car that never needed gas, washing, or an [...]
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